There’s a great free plugin for connecting WooCommerce to Google Analytics that tens of thousands of WooCommerce shops have used to get insight into their sales funnels and customer behavior.
While this is a great plugin that serves the needs of tons of WooCommerce stores, what if you need more detailed tracking for your WooCommerce site? You could use a premium service like Kissmetrics or Mixpanel, but if you’ve historically used Google Analytics, you may not want to switch away from something you know to get more detailed tracking insights.
We’re proud to release our new WooCommerce Google Analytics Pro plugin ($29), which adds all of the advanced event tracking a store owner could need to your WooCommerce store without the need to switch to a different analytics service.
The Pro version of WooCommerce GA has all of the features you love from the free plugin, such as enhanced eCommerce tracking and Display Advertising support, but adds several additional events and some new settings for store owners that need additional details on their store’s performance.
Set up is easy, as you can authenticate with your Google account in a couple of clicks:
You can then configure your settings and event names. WooCommerce Google Analytics Pro adds some new features like tracking user IDs, while maintaining features you’re already familiar with, such as anonymizing user IP addresses.
You can continue to track basic eCommerce events, such as “add to cart” clicks, but WooCommerce GA Pro adds several new events, such as coupon addition / removal, order refunds and cancellation, customer registration / account sign ups, and more.
These new events will give you additional insights into your store’s performance across all aspects of your store, such as account page views, coupon tracking in terms of order conversion, transactional email opens, and other advanced event tracking.
If you already use some advanced event tracking, you can adjust event names to match your existing data. WooCommerce Google Analytics Pro also makes it straight-forward for developers to trigger and send their own custom events if you’d like to add additional details to your GA reports.
Want to get a feel for what events are tracked? Check out our comparison document between the free Google Analytics plugin and GA Pro to see which advanced event tracking and settings are added.
You can also view complete information on the WooCommerce sales page for the plugin, or in the full plugin documentation. When you need to level up from standard eCommerce tracking for your WooCommerce store, WooCommerce Google Analytics Pro will help you add all of the details you need to get additional insights into your checkout funnel and customer behavior.