Customer nurturing in WooCommerce: How to turn leads into customers [Podcast]

Pop quiz: how many people who visit your online store are ready to buy a product? If your store is like most, it’s only about 4 percent. Yes, you read that correctly. Out of every 100 people who visit your site, 96 will leave without making a purchase. That’s… not great. But here’s a bit of good news: many of those people will buy eventually—if you nurture them. Customer nurturing is the process of keeping…

Gift cards in WooCommerce: How and why to sell redeemable vouchers [Podcast]

What’s the one gift you can buy someone that you can be nearly 100 percent certain they’ll like? The gift of being able to pick out their own gift! We’re talking gift cards, and there’s a reason they’ve been the most popular gift for the past 14 years: they’re easy to give, and people love to receive them. But are gift cards as easy to sell as they are to buy? And even though they’re…

Click-and-collect in WooCommerce: How to set up local pickup for your site [Podcast]

Click-and-collect, in which shoppers purchase online and pick up in store or curbside, was already growing prior to the pandemic. But in 2020, with many stores forced to shut their doors or operate at limited capacity due to COVID-19, growth in local pickup exploded. In the U.S., 2/3rds of shoppers tried buy online, pick up in store options last year. What’s more: click-and-collect is something shoppers want to continue using, even as we put the…

Subscriptions in WooCommerce: How to start selling subscriptions on your site [Podcast]

The global subscription eCommerce market is set to grow to a whopping $478.2 billion by 2025, according to research by UnivDatos Market Insights. The subscription model works for any type of product, from physical goods to digital downloads to services, and across industries, and it allows stores to build predictable, repeatable revenue streams that raise customer lifetime value. Adding subscriptions to your store (or a client’s store) may seem daunting, but it doesn’t have to…

4 WooCommerce extensions to nurture one-time buyers into repeat customers

Successful eCommerce stores don’t just focus on attracting new customers—they also spend time nurturing one-time buyers to turn them into repeat customers. According to MarketingProfs, once you secure a second purchase from a customer, they’ll be more than twice as likely to make a third purchase, and then even more likely to make a fourth.  The same report also found that only 20 percent of first-time online buyers ever make a second purchase from an…

Product photography in WooCommerce: How to take and display stunning product photos [Podcast]

The photos on your eCommerce site might just be your best sales tool. Three quarters of your visitors will rely on product photos when making a purchase decision—and frankly, we’re not sure who out there is buying stuff without seeing it first!—and if your photos don’t look exactly like what you ship? Well, that just drives returns. Taking great photos is hard, but don’t worry, because in this episode of eCommerce Unscripted, we share statistics…