Hey folks! In case you haven’t been keeping up with WooCommerce updates, we wanted to share a pretty awesome thing they did with you yesterday.

WooCommerce has released Storefront, which is an entirely free WooCommerce theme. And it’s fantastic.

Lots of customers end up asking WooCommerce, “Which theme for WooCommerce should I use?” It’s a question we get at SkyVerge, and it’s one I get at Sell with WP frequently as well (which I also answer in this free resource).

We now have an answer: start with Storefront. It can get you up and running quickly, and there are enough options in terms of customization that your site won’t look exactly like another. There are also premium extensions that will help you get the look you want. This will allow you to start with it, then customize and change it as you grow, or upgrade to a premium theme later.

Storefront is also an excellent starting point for developers: it has a lightweight structure without bloat that also has hooks where you need them to make changes.

We’ll have a detailed review for you on Monday at SellwithWP.com, but here’s a quick tour in the meantime.

Meet Storefront

Storefront setup is easy and is done through the WordPress Theme Customizer. Here you can change your color options and navigation.

Storefront customizer setup


You can also adjust your homepage layout using the WooCommerce Homepage Control plugin. This will let you choose which sections to display, and what order they should display in.

Storefront pays close attention to WooCommerce, and is integrated tightly with WooCommerce styling. It’s designed to provide a shop-centric website, while still allowing you to maintain a blog or add your own features and templates as needed.

The shop and product pages show off your WooCommerce product images, while allowing you to adjust button colors via the built-in options. They feature flat buttons and inputs with a clean, sharp layout.

Storefront shop page

Shop page

Storefront product page

Product page

The cart and checkout flow are great as well. Don’t forget to use full-width templates for these pages, and they go really well with some of our plugins, like Cart Notices or Social Login 😉 .

Storefront cart

Cart page

I also really like the checkout template, as it keeps the order details in view on the right rather than at the bottom of the page.

Storefront checkout

Checkout page

Overall, we think Jay over at WooCommerce did a fantastic job with this theme, and we highly recommend it as a starter theme or a basis for your own, custom-developed theme.

You can check out the landing page or the theme demo for more information. You can also download it from WordPress.org if you’ve got a development site to play around with it.

We’d love to hear what you think of it!

Published by Beka Rice

Beka leads product direction for SkyVerge and technical documentation. She spends a lot of time on research and interviews, but likes to write so she has an excuse to spend more time jamming out to anything from The Clash to Lady Gaga.

1 Comment

  1. I have storefront, but it is to narrow. How do I widen it? http://homeaccentanddecor.com/

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