Twilio SMS Notifications

Send automated SMS order updates and notifications to customers and admins.

Reach customers where they actually check first — their phone

Order confirmation emails often go unread or land in spam, but a text message gets seen almost immediately. Twilio SMS Notifications sends automated text updates to customers as their order moves through your fulfillment process, keeping them informed without relying on email alone.

Who it’s for

Great for stores that want to reduce “where’s my order?” support inquiries by proactively notifying customers via text as their order is placed, processed, and shipped.

What you get

  • Automated order status texts. Send SMS updates automatically as an order moves through statuses like processing, shipped, or completed.
  • Customizable message content. Write your own text templates to match your brand’s voice.
  • Powered by Twilio. Built on Twilio’s reliable, widely used messaging platform.
  • Fewer support inquiries. Keep customers informed proactively, reducing manual “order status” questions to your support team.

How it works

After connecting your Twilio account, you’ll choose which order statuses should trigger a text message and customize the wording for each. From there, customers automatically receive an SMS update as their order progresses — no manual notifications required from your team.

Frequently Asked Questions

Do I need an existing Twilio account?
Yes, this plugin connects to an existing Twilio account — it doesn’t set one up for you.

Can I customize the text message wording?
Yes, you can write your own message templates for each order status that triggers a notification.

Which order statuses can trigger a text?
You can choose which statuses — such as processing, shipped, or completed — should send a customer notification.

Are there additional costs from Twilio for sending texts?
Yes, SMS messages are sent through your own Twilio account, so standard Twilio messaging rates apply separately from this plugin.