Keep your Mailchimp audiences in sync with your membership tiers
If you’re running a membership site with WooCommerce Memberships, you likely want to communicate differently with each membership tier — but manually updating your Mailchimp lists every time someone joins, upgrades, or cancels isn’t realistic. This integration keeps your Mailchimp audiences automatically in sync with your actual membership data.
Who it’s for
Built for store owners already using both WooCommerce Memberships and Mailchimp, who want member status changes to automatically reflect in their email marketing — without manual list management.
What you get
- Automatic audience syncing. Members are added to the right Mailchimp audience or tag as soon as their membership status changes.
- Tier-specific communication. Send targeted emails based on which membership plan someone holds, rather than treating all members the same.
- Keeps lists accurate automatically. When a membership ends or changes, Mailchimp updates accordingly — no manual cleanup required.
- Works alongside your existing Mailchimp setup. Integrates with the Mailchimp account and audiences you already have in place.
How it works
Once connected, this plugin listens for membership status changes in WooCommerce Memberships — new memberships, upgrades, downgrades, and cancellations — and automatically updates the corresponding Mailchimp audience or tag. This keeps your email marketing lists accurate in real time, without any manual syncing.
Frequently Asked Questions
Do I need WooCommerce Memberships installed?
Yes, this plugin is an add-on for WooCommerce Memberships and requires it to function.
Do I need an existing Mailchimp account?
Yes, you’ll need an existing Mailchimp account with audiences already set up to connect to.
What happens when a membership is cancelled?
The plugin automatically updates the member’s Mailchimp status to reflect the cancellation, so your lists stay accurate.
Can I sync different membership tiers to different audiences?
Yes, you can configure syncing so different membership plans map to the appropriate Mailchimp audience or tag.
