If you’re considering ECommerce options in general, and especially WordPress ECommerce in particular, you may find yourself asking whether WooCommerce or Jigoshop is the best fit for your online storefront. Maybe these are the only two ECommerce solutions you’re considering, and just maybe you’re not even interested in reading a lengthy article comparing and contrasting and delving into the minutia of what are still two very similar options. If you’re merely looking for an anonymous opinion, or just the sort of person who likes to know the ending ahead of time, well, I’ll save the suspense:

Just Use WooCommerce.

If you want some detailed information on all major eCommerce plugins, read Sell with WP’s WordPress eCommerce Platforms Guide.

There, now that we have that out of the way, read on if you’re curious to hear my reasoning.

Update 6/25/2012 – Though I’ve done my best to update bits and pieces of this review since I originally wrote it, it really requires a fairly major overhaul to be brought fully up to date. Since first writing it, I’ve joined the WooCommerce developers community and released a number of extensions and worked on client projects.

I still stand by my original assessment and continue to use WooCommerce for my own projects and recommend it for clients, but both solutions have come a long way since I wrote the original article. I encourage you to take a look at both after reading through my review. Also see Dan Thornton of Jigoshop’s comment below, who was kind enough to stop by and offer a review of the review, which I have used to update and improve this article with.

My Goal

Despite my absolute-statement introduction, I want you to know that I think both WooCommerce and Jigoshop are great ECommerce options. I hope they are both successful, which I think will make both of them strive to be better than they would without one another. My goal is not to cover the morality of forking open source projects, or of hiring competitors engineers, which has already been covered well. My goal is to compare WooCommerce and Jigoshop on their current merits and maybe draw some conclusions about their future success. I want to apologize to either team if I get any features wrong, or misrepresent either in this article, I did my best to cover them fairly with all the information at my disposal.

Finally, the requisite disclaimer: I use WooCommerce for foxrunsoftware.net (now skyverge.com), so I’m bound to be biased, though I did my best to stay balanced. Indeed before launching this site I first successfully implemented it in Jigoshop, before trying WooCommerce and settling on them. Also, while this site does participate in the WooCommerce affiliate program, and despite our conservative affiliate programs policy no affiliate links appear within this article in order to maintain an even higher standard for this piece.

Table of Contents

I know that this article is way longer than it should be. Way, way longer, but I felt it was necessary to fully examine the differences and similarities between Jigoshop and WooCommerce. I justify the length by giving the answer at the start of the article, and by providing the following table of contents so that you can skip to a particular part that interests you, if you prefer:

Feature Set

The feature set is largely similar between Jigoshop and WooCommerce; not surprising considering the lineage and the fact that Jigoshop’s original developer now works for Woo.

General Features

Both have largely similar dashboard widgets, though WooCommerce puts them in the main WordPress dashboard by default which I find more convenient and prefer over Jigoshop’s dedicated dashboard. When I log into my WordPress admin I like to see my ECommerce metrics front-and-center.

Both solutions offer the more important options you’d expect from a serious ecommerce offering: redirecting the user to the cart/checkout after adding an item, allowing guest purchases/registration from the checkout page, forcing SSL on checkout, coupons, inventory management, tax rules (WooCommerce allows local tax rates based on postal codes, not sure when you need this but if you do it’s something to consider). Both integrate with Google Analytics and allow ECommerce tracking.

Both have roughly the same options for defining the special pages: cart, checkout, My Account, etc.

As far as shipping, WooCommerce comes with Flat Rate, International Delivery Flat Rate, Free Shipping, Local Delivery, and Local Pickup. Jigoshop provides Flat Rate, Free Shipping, and now Local Pickup.

For payment gateways WooCommerce offers Direct Bank Transfer, Cheque, PayPal Standard and Cash on Delivery by default. Jigoshop comes with Bank Transfer, Cheque, PayPal Standard, Cash on Delivery, DIBS FlexWin and Skrill (which are both available as $50 extensions for WooCommerce)

In general, the WooCommerce configuration screens seem to offer more options, while also appearing more user friendly, for instance by breaking the shipping and payment gateway configurations up as shown:

Jigoshop Shipping Settings

WooCommerce Shipping Settings

WooCommerce includes HTML emails by default, which was a major selling point for me. This can be added to Jigoshop with a $19 extension.

WooCommerce has a more detailed reporting section, which goes beyond what is displayed in the dashboard, or what Jigoshop seems to offer. Sales can be viewed by day, month, product, top seller and top earner, along with totals and averages. Customer signups, and sales by customer and by guest can be viewed:

The view orders/add orders functionality seems largely identical between the two, besides some UI differences.

The coupon management is broken out into its own subsection under WooCommerce which seems more intuitive than finding it under Settings in Jigoshop. The coupon options are also more powerful within WooCommerce, allowing you to: apply the coupon before tax, exclude products by id, enable free shipping, or define a usage limit (how many times it can be used before being void). Both allow an expiry date, Jigoshop also allows a start date. Both allow coupon types of: cart discount, cart % discount, product discount and product % discount.

It’s difficult to summarize the above sort of comparison down into tabular format, but I’ll do my best:

Jigoshop WooCommerce
Dashboard ✔ *
Redirect User to Cart
Guest Purchase
Registration from Checkout
Force SSL on Checkout
Coupons ✔ *
Inventory Management
Tax Rules ✔ *
GA eCommerce
HTML Emails (available as $19 extension)
Detailed Reporting
✔ * Indicates an edge

Shipping Options

Jigoshop WooCommerce
Flat Rate
International Flat Rate
Free Shipping
Local Delivery
Local Pickup

Payment Options

Jigoshop WooCommerce
Direct Bank Transfer
PayPal Standard
Cash on Delivery
DIBS FlexWin (available as $50 extension)
Skrill (available as $50 extension)

The overall winner: WooCommerce for its combination of more intuitive, generally more flexible controls, and slightly larger feature set.

Product Management

Clearly in any ECommerce solution its handling of products is going to be front-and-center, all the rest exists to serve the products, so lets see how our contenders stack up in this department. Both WooCommerce and Jigoshop offer the standard expected product types: Simple, Variable (Configurable), Grouped, Downloadable, Virtual and External/Affiliate. Products are configured in a similar manner in each, though I would argue WooCommerce has a more attractive, more intuitive interface, that was easier for me to configure products in as a first-time user.

WooCommerce offers Up-Sell/Cross-Sell functionality as part of the core offering, which is certainly nice to have. With Jigoshop meanwhile this can be added with a $19 extension.

I decided the best way to compare functionality here would be to attempt to setup products in a couple of common, though slightly complex configurations:

  • Configurable Product – A shirt with available in large red, large blue, large green for $20, in medium red, medium blue, medium green for $15, and small blue for $10.
  • Physical Grouped Product – A computer with optional tower, mouse and keyboard
  • Virtual Grouped Product – A virtual grouped product consisting of a downloadable software piece, and optional installation service


I created the configurable attributes easily, but found the creation of the product variations to be a little pickier than I expected. Be sure to follow their help page to the letter, the main stumbling blocks I had were:

  • the configurable attribute must be a multiselect
  • after assigning the attributes you must click ‘Save Draft’, ‘Publish’, or ‘Update’ before you can create the variations

My configurable shirt worked as expected, my one complaint is on the frontend, where it seems to be awkward for the user to reconfigure a product. For instance, if you select first a size, and then a color, you will need to select ‘Choose an option…’ in the size picker before then being able to choose a different size. I am a believer that to be successful an ecommerce site must have extremely low barriers to configuring and purchasing a product, and it would clearly be better if the potential could just choose a new size. Granted, this may very well just be a result of my using the free 3rd party theme; more on this later.

Configuring the physical grouped product included a bit of an annoyance: the parent product must be publicly published before you can assign child products to it, saving it as a draft, or publishing it privately does not seem to work. You can set its product visibility to ‘hidden’ from the ‘advanced’ tab, so at least it doesn’t appear on your site until you’re ready. I tried, I really did, but I couldn’t get grouped products to work, the child products just didn’t show up correctly on the parent page. I am willing to assume the blame on this one, I must have been doing something wrong, or maybe it was an issue with the Skeleton theme, but the fact is I couldn’t get this working properly despite the fact that the Jigoshop demo site has a working example.

Jigoshop’s own documentation state that downloadable products can’t be part of a Grouped product. No one’s documentation is ever 100% correct or up to date, so I gave this a try regardless, and I did seem to be able to group both a downloadable and virtual product together without the admin complaining. Naturally though I had the same issue on the frontend as with the physical grouped products.


Setting up the configurable attributes worked the same as in Jigoshop. When creating the variable product, you do need to ‘Save Draft’, ‘Publish’ or ‘Update’ the product after adding the attributes but before being able to configure the variations. Also, I was unable to get the variations to work on the frontend until after I published the product. WooCommerce allows you to set a ‘default configuration’ which is a nice feature. The frontend configuration behavior worked a lot more smoothly for the Wootique theme than it did for the Jigoshop Skeleton, namely as an indecisive customer I could reconfigure the product with ease and alacrity.

The Physical Grouped product was configured generally in a similar manner to Jigoshop, but the frontend functioned correctly. Also, saving the products as Drafts worked, for testing/previewing.

The Virtual Grouped product test worked perfectly in WooCommerce.

The Score

Jigoshop WooCommerce
Configurable Product Pass Pass
Physical Grouped Product Unknown* Pass
Virtual Grouped Product Unknown* Pass
The Winner? Tie
  • It’s been long enough at this point since I last tried this test that I’ve marked these as Unknown. I have no reason to believe these product configurations would not work with Jigoshop, I just have yet to re-try them.



Jigoshop currently offers 7 themes developed in-house each priced simply at $40. There are 21 3rd party themes ranging from the free (Skeleton) to $99 listed on the site. Jigoshop offers a club with a now simplified one-time fee of $500, which may sound expensive but when you consider it replaces a previously monthly charge, grants you access to (at time of writing) $2,000 worth of themes and extensions, support, as well as apparently all future (non-3rd party) themes and extensions, it could be an outstanding deal if you’re planning on going with Jigoshop for your shop.

Thanks to the larger number of 3rd party themes listed on the Jigoshop site, they have now taken the lead in number of themes available, which is an upset from when this article was first authored. You can now pick from 10 full themes including the free Wootique, and 11 child themes based on other existing WooTheme themes. Full themes standard pricing is $70, and includes an additional 2 themes, developer pricing (includes photoshop files) is $150 and includes 3 ‘bonus’ themes. Then there’s something called ‘app themes’ which is $100-200 for a single theme with additional functionality (e.g. real estate) whatever that means. The child themes cost $20 each on top of the purchase price of the parent theme. WooCommerce offers subscription clubs as well, with the ‘standard’ subscription for a $125 setup fee and $20 monthly fee, or the more expensive Developer club subscription for an initial $200 plus $25 monthly giving you access to all themes though not all extensions.

Between the variable pricing from Jigoshop, the ‘bonus’ themes and child themes from WooCommerce, not to mention the various club options, it’s difficult to directly compare pricing between them. When all is said-and-done prices seem fairly equivalent, with the edge going to Jigoshop, so it probably comes down more to who’s themes you prefer, though you’ll probably want to have your theme customized regardless.

Free Themes

I believe the free themes deserve special mention since I am very much a try-before-you buy kind of guy. The free Wootique theme hands-down offers a lot more functionality and attractiveness out of the box than the 3rd party free Skeleton theme for Jigoshop (I use a modified version of Wootique for this very blog!). Granted I was able to make Skeleton functional and relatively attractive (even with my limited design skills) but it took a lot more effort and hours than what I achieved with Wootique.

Unmodified Skeleton Theme Shop Page

Unmodified Wootique Theme Shop Page


The themes discussion wouldn’t be complete without at least a mention of WooFramework. Covering WooFramework is beyond the scope of this article, and besides WooCommerce does a good job of detailing it. I guess including the framework could be a good or bad thing depending on your perspective. Bad if it adds a whole bunch of configuration options that you don’t have any need for, or if it conflicts with some extensions you like. I found it to be a positive because while I don’t use all of the framework, it did allow me to uninstall a couple of other extensions due to all the functionality it provides. At the same time, I still use WP SEO rather than the WooFramework SEO options, due to the richer control WP SEO affords, and luckily WooFramework is compatible with it and the other popular SEO extensions.

Other Frameworks

Both WooCommerce and Jigoshop support a number of 3rd party theme frameworks for free:

Jigoshop WooCommerce
Genesis Connect Yes Yes
Headway Connect Yes No
Pagelines Yes Yes

Theme Winner?

Jigoshop for number of themes and price, WooCommerce gets a nod for a fully-functional official free theme.


Both Jigoshop and WooCommerce offer ‘official’ in-house as well as 3rd party extensions to add features to the core ecommerce suite. When this article was originally written Jigoshop had 24 paid extensions, ten 3rd party extensions and 11 free 3rd party extensions for a total of 45 extensions (update: since this article was originally written Jigoshop has added a number of extensions, but it’s not easy for me to get a total count of what they have available). WooCommerce currently clocks in with around 124 official extensions, 3 of which are free, as well as 22 third party extensions, most of which are free. There is a decent amount of overlap between Jigoshop and WooCommerce, with more options in the WooCommerce simply because they have more extensions available. Writing additional payment gateways is an obvious and easy way to add value to an ecommerce solution, so the bulk of extensions are of the payment persuasion. Rather than covering all extensions (this article is too long as it is) I will highlight what I consider to be some of the more interesting extensions between the two to give you an idea of the offerings.

Payment Gateways

Extension Jigoshop WooCommerce
Authorize.net DPM $49* $50
Authorize.net AIM $49* $50
Stripe $49 $50
Google Checkout $49 $50
PayPal Pro $49 $50
PayPal Digital Goods $12 $50
Braintree $50
* It wasn’t clear to me whether this was the DPM, AIM, both or neither

WooCommerce offers another roughly 53 gateways (and Jigoshop another 20), so if you don’t see your particular favorite, take a look at the WooCommerce extensions page or Jigoshop extensions page. Deserving special mention, WooCommerce supports a large number of gateways for different countries, so if you live/do business in Brazil, Finland, New Zealand, the UK, Australia, Portugal or Poland, among others, this may be something to consider, though since the initial writing of this article Jigoshop has nearly doubled their payment gateway offerings including a number of international gateways. Also of course, you can always implement a custom gateway, or hire someone to create one, for either WooCommerce or Jigoshop.

Shipping Methods

Extension Jigoshop WooCommerce
USPS Shipping $49 $50
UPS $49 $50
FedEx $49 $50

Additionally, both have a number of non-US shipping plugins.

General Extensions

Note that the following list does not represent an endorsement or encouragement to try any of the following extensions, this is simply a list of the more interesting-looking extensions available to each at the moment.

Extension Jigoshop WooCommerce
Sell via facebook $10 $30
Order/Customer CSV Export $30 $30
CSV Product Import $49 $50
Clickatell SMS Customer Notifications $15
mediaburst SMS Notifications $20 $30
WPEC Migration $30
Jigoshop to WooCommerce $15
Import from ZenCart free
Google Product Feed $40 $50
Store Credit $30
Newsletter Subscription (Mailchimp) $30
MailChimp Integration $12 (basic integration included in WooFramework)
Up-Sells/Cross-Sells $19 (part of WooCommerce core)
HTML Emails $19 (part of WooCommerce core)
Wish List $15
FreshBooks Integration $50
QuickBooks Integration $69 $75
Table Rate Shipping $29 $50

WooCommerce extensions tend to more expensive than equivalent Jigoshop extensions (when available), but given the big range of WooCommerce extensions already out there, combined with some of the core functionality which must be purchased for Jigoshop, WooCommerce wins the overall extension category. Don’t forget though that regardless of whether you chose Jigoshop or WooCommerce, you can always extend the platform yourself if you have the skills, or hire someone to do this, including us!

Try, Before you Buy

Following in the try before you buy theme, both Jigoshop and WooCommerce offer some form of previewing their various themes in action. Neither seems to have a complete suite of product types to interact with and play with unfortunately, however WooCommerce does offer what they call a playground where you can register an account and have access to a hosted, albeit limited, WordPress account with access to WooCommerce and all the themes. You can create products, test the checkout process, and generally go pretty nuts as long as it doesn’t involve installing additional plugins, among a few other limitions. Cool! WooCommerce for the win.

Project Activity and Community Engagement

The following comparisons will cover project activity and community engagement. While not necessarily a direct measure of success, it stands to reason that a more active product, and more engaged community might result in a longer-lived, better product.

Major Release and Downloads

It seems fitting to write a comparison article so soon after major releases of both e-commerce options (alright, maybe not as soon as I would have liked, but these things take time). WooCommerce 1.4 was released on 2/1/2012 and Jigoshop 1.1 was released slightly less than two weeks later, on 2/13/2012. At the time of release Jigoshop celebrated an impressive 50,000 downloads, while WooCommerce reported an equally impressive 60,000 downloads (at time of writing, wordpress.org reports around 56k downloads for Jigoshop and 77k downloads for WooCommerce). Of course we should keep in mind that WooCommerce is a younger project than Jigoshop, so if we look at the average monthly downloads for the two since the project fork*, we find around 15k/month for WooCommerce, and 10k/month for Jigoshop. Side-by-side:

Jigoshop WooCommerce
Version 1.1 1.4
Total Downloads 56k 77k
Downloads/month* ~10k ~15k
The Winner? WooCommerce
  • To try and be fair to both, I did my best to estimate the downloads Jigoshop has accumulated since the release of WooCommerce, and use that date as the starting point. Also, note that Dan Thornton from Jigoshop makes the argument that WooCommerce releases smaller more frequent updates, which will result in higher apparent download numbers than Jigoshop which he says releases fewer but larger updates, which is a fair point.

Release Schedule

I date the forking of WooCommerce to the first GitHub commit on 8/9/2011. WooCommerce 1.0 was released the following month, on 9/27/2011, and has gone through 22 releases since. The first Jigoshop public release was 4/10/2011 and it had 8 releases prior to the WooCommerce fork, and 8 since. Both impressive release schedules, and Jigoshop gets bonus points for keeping it up even after losing some of their original developers early on, however WooCommerce still comes out ahead as most active. On the social engagement front, the GitHub WooCommerce project currently has 127 forks and 417 watchers, while the Jigoshop project has 76 forks and 219 watchers (don’t worry if this statement doesn’t mean anything to you, this is more for informational purposes as it doesn’t necessarily measure active engagement), meaning that WooCommerce slightly edges Jigoshop out in this measure of engagement.

Jigoshop WooCommerce
Releases 8 22
GitHub Forks 76 127
GitHub Watchers 219 417
The Winner? WooCommerce

Forums and Support

WooCommerce has a public support forum, though they note that posts will generally not be answered by staff, as well as a ‘member’ forum for paying customers, which presumably is frequented by WooCommerce staff. The member forum seems quite active with nearly 15k posts, the public forum less so though it is younger. A valid complaint about WooCommerce in general is their propensity to wall off videos, articles and other documentation within the members area, which I can’t understand the point of. In fact this almost caused me to pass over WooCommerce initially, but I managed to wind up with an account somehow or other prior to making a purchase sometime after signing up for a theme sandbox account and asking a support question (which was promptly answered, I should add).

The Jigoshop forum seems entirely open, and also seems quite active, though perhaps a bit quieter than the WooCommerce forum, unfortunately I couldn’t see a total post count. I never had cause to request help from the Jigoshop support staff, but I’m sure they’re great and give them the benefit of the doubt.

The winner? Lets call this one a draw.


Though not a major factor, it is somewhat of a consideration. I actually found WooCommerce’s documentation to be better prior to their documentation wiki introduced around the 1.4 release. WooCommerce’s docs are still decent, but Jigoshop’s documentation meanwhile has gotten steadily better since I first pursued it.

The winner? Chalk one up to Jigoshop.


The Jigoshop codebase more closely resembles pre-1.4 WooCommerce, which isn’t surprising. What this means is that the code is certainly decent, readable and extendable, but not nearly as well organized or extendable as the post-1.4 WooCommerce which I’m very fond of.

The End

I think this article is long enough that this final paragraph deserves that heading. If you made it through this far, congratulations, you win 100 internets! I don’t think I even finished reading this. But seriously, hopefully the above, even if you skimmed and just looked at tables and screen-shots, left you with the ability to make an informed decision between WooCommerce and Jigoshop, and you can understand my statement at the beginning:

Just Use WooCommerce.

I know that over time this article will grow out of date, but I’ll do my best to update the major points and features as things change. I wish all the best to you and your ecommerce project, and to both the Jigoshop and WooCommerce teams. Who knows, maybe next I’ll compare WooCommerce and Jigoshop and Magento…

Published by Justin Stern

Justin is one of our co-founders, and is our resident overengineer. He likes to write developer tutorials and make black magic happen in our plugins. He thinks that writing code is a lot easier than writing words.


  1. Avatar

    Thank’s for this interesting article.

    I have to mention that you should update the “General Extensions” table white fresh new jigoshop extension ( csv product importer, and csv order export )

    • Avatar

      Good point, I went ahead and added in some of the newer plugins that I was missing. Thanks!

  2. Avatar

    Very interesting article, thank you!

    I would put more attention on the Table rate shipping extension, which seem to me pretty essential in every e-shop. In this comparison the price difference is quite huge.

    • Avatar

      Hey Alberto, thanks for the feedback. You bring up a good point; it’s not an extension that I’m very familiar with, but I know that it is one of the more popular ones and I probably should learn more about it and properly showcase it. Thanks for stopping by!

  3. Avatar

    Thanks for the “long” analysis. It was good to see a detailed comparison, from the point of a user.

    Maybe you can consider to refresh the comparison with the latest updates;

    as of May, WooCommerce released 1.5.4 and Jigoshop released 1.1.1,

    and both hace a few new extensions.

    And maybe; there could be a few new sections you may consider to add; such as “Multi Language” support; I assume. I knew that WC has integration with WPML, but don’t know about the Jigo!

    And also, maybe you can add another section; for “security”.

    As you may know, for the last few days Woo had some server downtime prior to a hack and then a ddos attack. Most of the website data containing a 6 weeks period got deleted!

    And besides these server-attacks there has been a security alert for the Wooframework: Some insecure shortcode structure! (btw, you may need an update too; just check for yourself!)

    and as far as I remember, last month there was a huge bundle from Woo; celebrating thw WooCommerce hit of 100k download. That bundle was a good reason to give it a try; it included 2 premium themes and 4 extensions for a discounted price of $100.

    Some good, some bad news. but the development in these WP plugins will give users more options to choose from.


    • Avatar

      Hey, you know I really do want and need to do a refresh of this article, it’s amazing how quickly things change, I’ve just been busy with some really interesting client and personal projects. I want to thank you for that mini outline, as soon as I find the time I will definitely be incorporating some of the points/ideas you brought up, especially the ‘security’ aspect after the recent unfortunate events. Thanks for taking the time to read, and especially again for such a thoughtful response!

  4. Avatar

    Justin ,

    >Who knows, maybe next I’ll compare WooCommerce and Jigoshop and Magento…

    This is what I need. I came here when googling about the comparison articles of WordPress based Shoping cart plugins and Non-wordpress shoping cart scripts like Magento and Prestashop.

    Luckily I found your article and supported my decision. I am the lover of JigoShop. But with increasing changes to Woo-Commerce, I am planning to shift to Woo-Commerce. Your article strengthened my decision

    Hope you write a new article comparing these two plugins with PrestaShop and Magento

    Thank you !

    • Avatar

      Why your welcome, glad you found it useful! I know the article is already horribly out of date, but from everything I’ve seen I think the case is still just as strong for WooCommerce, if not stronger. I will try my best to get that WooCommerce vs. Magento finished up and published, though I’ll admit it’s more difficult to make a straight-up case or recommendation for one vs. the other as they are just such different solutions. Prestashop I’m afraid I’m just not terribly familiar with, I wouldn’t be able to provide a decent comparison with that option.

  5. Avatar


    Just wanted to drop you a quick comment as I appreciate it’s a fair amount of time and effort to keep up with all the latest releases and stats etc – we’ve taken all feedback into account in the continued development of Jigoshop, and indeed have focused on improving usability as part of recent releases, as well as improving the handling of tax.

    Also looking at one particular table, you claim to have had problems creating Grouped Products in the text and mention that it might be down to user/theme problems, but then mark Jigoshop as a ‘fail’ in the table – we’re happy to look into why the problems may have occurred (Certainly we don’t generally have a problem with users utilising Grouped Products)

    Since the article was published a further 10 3rd party themes have been added, taking the total Jigoshop themes to 24, plus we’ve also made Genesis Connect, Headway Connect and integration with Pagelines all available for free, meaning that there’s not only a big number of themes, but two completely customisable frameworks integrated with Jigoshop.

    We’ve also obviously released a large number of payment gateways and other plugins, including many for international gateways – also slightly strange to list ‘Jigoshop to WooCommerce’ as a table comparison…

    Also there’s a big flaw in the engagement table – at Jigoshop we don’t release quite as many version updates as we’d rather bundle more into each release to avoid constant updates, but download figures will always be skewed towards whoever releases most frequently – if we split out releases into 2 updates just to boost numbers we’d increase our download numbers by probably 25-50% but offer a worse service. Also you start download figures etc at the point where Woo was released, but don’t make a distinction between comments on the Jigoshop post, and comments on the WooCommerce blog which includes WooCommerce, which is not a side-by-side comparison.

    I’d also debate using the number of watchers on Github for a comparison – there’s a big difference between passive watching and active engagement.

    We’ve also changed our support prices and packages – the Jigoshop Club is now a one-off $500 payment for unlimited support, all official themes and all official plugins for life, including updates. It’s a bit disappointing that in an area where Jigoshop has always had a bit of a lead in cost, that’s an area judged too difficult to compare.

    I think that’s most things – it’s still a pretty good article, although I have to admit to being pretty disappointed to see the reduction to one line of advice in the intro, which means many people will skip over the reasoning.

    If you need any help with stats etc for Jigoshop or any other information, drop me an email and I’ll help out – I’d also be happy to suggest some measurements for comparison which might be more accurate.

    Incidentally – although I appreciate you’ve tried to separate this post from your use/affiliation and tutorial tips for Woo, there are a few places where some favouritism does creep in (I’m a former journalist so tend to notice these things a lot) – there is no ‘natural’ reason why one platform would have more non U.S gateways for example (Jigoshop is UK-based with a lot of European support), and early on Woo acquired some of our developers, not necessarily our ‘top’ developers.




  6. Avatar

    I am now using Jigoshop. I cannot stand a pluggin that charges $50 a pop for all essential items. Woocommerce was the worst waste of 20 minutes of my time!

    • Avatar

      Hey Joy, sorry to hear that WooCommerce didn’t meet your expectations. I’m curious which paid plugin you found essential for your store? I know the WooCommerce guys do their best to keep essential/required functionality free in the core, and use the paid plugins for additional features that not all sites would need/want, but of course what’s “required” is going to be a matter of opinion at times. In any event, glad that you found a WordPress-based ecommerce solution that fits your needs. Jigoshop is certainly a great option.

      • Avatar

        Hello Sandra, I have mentioned this with suopprt but thought I would also add here as the blog post requests for feedback from designers.Two main features that I feel would really add to the JigoShop platform would be:1) User Guides For Clients Rather than detailed instructions for more advanced Jigoshop functions these could just be simple guides that developers and designers could pass on to their clients on how to do the basics in Jigoshop, such as adding products, adding an image to the feature image section for the product, removing products, adding sales prices, removing sales prices, making a product a featured product, managing stock using Jigoshop, etc2) Next Day Delivery A client requested this but I was unable to provide this through the Jigoshop platform even using the shipping extension. A next day delivery option that allowed for people to select next day delivery at the checkout for an additional amount would be essential for some services that Jigoshop could be potentially used for so this would be an excellent feature.I think Jigoshop is fantastic but the above would really be most useful.August 23, 2011 at 11:41 am

  7. Avatar

    Does Woocommerce load faster than Jigoshop ?


    • Avatar

      Hey James, I never noticed any significant difference between the two in terms of load time. I’d say they’re about equivalent.

      • Avatar

        Thanks, Justin ! I already have Jigoshop, one of the slowest plugins ever (and we can’t cache it of course, just like Woocommerce).

        So I’ll stick with Jigoshop for a while until I have the time to move over to Woocommerce, for the reasons in this article 🙂

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    That’s great, half year ago, I think Jigoshop was much better than WooCommerce, but now WooCommerce is growing fast and updated frequently.

    Here is a great WooCommerce theme: http://colorvila.com/themes/proshop/

    I hope someone may need it.

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    I came across this article because I have a woocomerce site. (click my name to see it in action as of 9/9/2012) but when I browse code canyon dot net I keep seeing stuff like “jigo shop supported” etc which made me want to go to jigoshop. But after seeing this article I don’t feel so bad with my choice in woocommerce and woo themes. As of 9/9 the theme I am using is called shelflife. I have not used any other eCommerce plug-ins and I do feel that since I have used woocommerce that it steadily gets better every 2-3 weeks. I used to have an annoying Https error telling me not to load certain items in the checkout area and that went away with the newest update and my conversion went up! This is telling me they listen to clients. I just would like to know if some of the stuff at code canyon would work with woocomerce/woothemes without me shelling out ten bucks to find out.

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      Hey Edward, so glad to hear that your experience with WooCommerce is steadily improving! As to the plugins on code canyon, I’m afraid that as I have no experience or affiliation with them I couldn’t recommend or discourage their use, but I will say that I see them as a “buyer beware” type situation. I have only purchased plugins from the WooCommerce shop on WooCommerce (which is where I also sell mine, so I’m very familiar with their system and processes) and I know I can trust the plugins there to work and to have great support; buying elsewhere like Code Canyon I see as a risk, but again you can temper my thoughts the fact that I have never purchased from them and I sell my own on WooCommerce. I hope this helps

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    This the first time i used WooCommerce for my online store project, but i realize after i installed in my wordpress, the admin became loading very slow. this really caused me take a long time to upload products on it. Even i uninstall all plugin, it is still the same. hope someone can give some help will be appreciate much.

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      Hmm, sorry to hear about that, but I don’t think WooCommerce would do anything that would significantly slow down your install. It adds a couple of pages and some other records to the database, but really not a whole lot.

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    Very good explanation comparison. keep update.

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      Thanks masrue, glad you enjoyed the article. I am aware how much this article needs an update, I’ve just been so consumed with more “interesting” work like writing plugins, and new articles. I know I should get back to this one, but if anything I feel like a WooCommerce vs. Magento article would be a better and more helpful way to spend my time. I don’t know, we’ll see.

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    I installed wocoomerce the other day, but could not set up several/many affiliate products on a single page. It seems woocommerce allows only one affiliate product per page. Can you help me out? I tried product–external/affiliate product. There is a box which allows only 1 link.

    Thanks for the nice article 🙂

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      Hey Faisal, not that I’ve used them, but yeah that’s probably the case (one affiliate link per product/page)

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    On wordpress.org it should be noted that the support requests for each of these plugins:

    jigoshop 4 of 11 support threads in the last two months have been resolved.

    Woocommerce 93 of 872 support threads in the last two months have been resolved.

    I believe that both parties need to attend to their support requests in that area(particularly Woo).

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    Hi, It seems that woo-commerce offers free .csv product pictures import while in jigoshop you have to buy a proper plugin to do that.


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      Is that true? I know that the WooCommerce Product CSV Import Suite allows you to import product pictures, but I’m not familiar with the free version

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    Great post. Thx so much. Btw. I decided for WooCommerce in some cases. These guys really have a good and targeted service.

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    oh crap. I just installed jigoshop. Now I’m gonna uninstall it and use woocommerce instead. 😀

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    Thanks Justin, great article!


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    Thanks for this post. I’m currently using jigoshop for a local atv website in its catalogue mode. However, what I am finding to be tremendously confusing is adding product variations to the products and getting it to work. For instance, we have helmets in 4 different sizes and two different colors. Yet, while I’ve tried to follow the tutorials on the jigoshop documentation it simply isn’t working and I’ve tried to contact jigoshop support and it seems that I just keep getting the same screen shot as to what to do. Now I realize that I could totally be out to lunch as to how to use their product variables feature but it just seems that if it is this difficult for me, however much more so will it be for my client. I’m going to head on over to woothemes and check out a demo of woo commerce. If its easier, I’ll be switching in a heart beat and I’ll let you know.

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    Hi Justin,

    Great article by the way.

    I was wondering if you could help me with something. I am using Woocommerce on a webpage I am working on. I have a Flat Rate of 5 Euros for every order below 50 Euros and Free Shipping for orders over 50 Euros. When I try to buy something that is over 50 Euros , in the Checkout section of my cart, I still have the 5 Euro Flat Rate, and another choice of Free Shipping is being added, which I have to select it in order to have free shipping.

    If you could please go into my website and see it your self, you will know what I am talking about.

    Thank you in advance,

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    Really informative article!
    I’m not aware of Jigoshop, but must say WooCommerce is becoming really popular. Lately was released WooCommerce 2, which brings dozens of improvements. Talking about store manager, product panel layout is now much cleaner and logical, image panel was redesigned, improved inventory system. Advanced navigation and easy checkout process increase customer shopping experience. Moreover, there are some changes in developing process.

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      Yeah, 2.0 was a huge improvement, and the upcoming 2.1 release will be even better!

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    Do you still feel this way after the ridiculous pricing overhaul WooCommerce made today? I found this because I’m actively seeking alternatives after being a loyal WooCommerce customer for the last many years. Their new model mandates creates overheard for developers, so if I did an independent artist’s website for $800 one time and used three WC extensions, I need to pay to maintain those licenses every year FOREVER to ensure that they can keep getting updates for security purposes. They also jacked their prices up a ridiculous percentage and killed unlimited licenses – not just for purchases made from today on, but all the unlimited licenses that had been previously purchased. Absolutely ridiculous. I don’t know what Jigoshop’s pricing structure is, but I’m definitely looking into it.

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      Hey Kaitlin, in my efforts to give you a full and justified answer I wound up with something closer to a post than a comment, so Max and I decided to write a proper post addressing the concerns you raise, along with others we’ve heard from folks today. The short answer to your question is an emphatic “yes”, I still feel the same way regarding WooCommerce, and if anything this change gives me the confidence that they’re going to be around for the long haul. Our full elaboration on the subject can be found here

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    Tossing my two cents into the pond…

    Thanks for the thorough analysis. I appreciate you putting the time in, and doing your best to maintain neutrality. I don’t know if you’re still updating the post, but updates to the plugin pricing would be helpful, based on WooCommerce’s recent changes.

    I’m and the end of a pretty thorough search for a WordPress ecommerce recommendation for a non-profit client. The ecommerce site is a bit exploratory – it’s not yet clear what revenue it will yield. If it takes off as hoped, investing in WooCommerce’s premium pricing (for what does look to be the best of breed) may make sense, but while there’s still uncertainty I’ll be recommending JigoShop – it’s still a great feature-set, and the pricing is a much more manageable chunk to bite off for the extensions I envision needing.

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      hi Jon, I was once in your shoes and signed up for a lifetime membership with Jigoshop because their business ethics were better than WooCommerce. That, and they promised a lifetime membership for my $400. Then, just like WooCommerce, the lifetime membership option vanished.

      This is where things diverge. WooCommerce made the choice to honor their commitment to people who’d purchased lifetime memberships – if you were a lifetime member then you get a choice to continue with that or else cram aboard their new expensive licensing scheme. Jigoshop took the underhanded approach of silently removing all downloads from lifetime members, hiking up the prices, then pretending that we should all be grateful for a 1-year license instead of what we’d paid for. I wrote to support@jigoshop several times and let me tell you, they are absolutely USELESS at timely responses. Response times ranged from 5 days to 2 weeks.

      Given that Jigoshop can’t be trusted to honor their written guarantees and their support staff are a bunch of slackers* you may wish to look again at WooCommerce.

      *(notable exception: Michael, who apparently doesn’t have the power to resolve issues but at least takes the 30 seconds to write an acknowledgement)

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    I’m on the side of WooCommerce. It’s more popular so you can buy more plugins. So when you want extra features in your WooCommerce site there are plugins available.

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    Is it possible that two woocommerce for the two website in one wordpress???

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    Hey there!

    Mind updating the comparison again? 🙂

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      Hey Leo, We’d recommend checking out SellwithWP.com – many of us write there and all reviews of these eCommerce plugins are updated or re-done as new versions are released. I believe we have an updated WooCommerce vs. Jigoshop on the idea board.

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    We are a small shop that’s been building websites for small business for 12 years. We have moved over to the WordPress platform because it was so robust. E commerce solutions have always been an issue because the support just wasn’t there for people who had small sites. The solutions that had capable support were not on WordPress. We have worked with Woo for a little less than a year and found the software looks solid but their support so lacking and done slowly with often with no real help. Also of course our credit card was hacked after doing business with them. We are searching for a valid alternative that provides real support. We have wasted month’s with Woo and have upset customers who expect more,

    Please advise if anyone has experience with a wholesale site that needs restricted access. Can anyone share some information that Jingo has strait support in less than 5 days and can be the small business solution for my WordPress sites.

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