Personalization is a tricky balancing act for stores. On the one hand, studies show it can increase sales, but on the other hand, when customers find personalized interactions “creepy,” it will stop them dead in their tracks. So how do you use personalization to help rather than hurt your sales?

That’s the topic for this episode of eCommerce Unscripted, during which we go over why personalization is important, how to start adding personalization to your store (or your client’s store) in a crucially non-creepy way, and we go over WooCommerce extensions and strategies for personalizing the customer experience.

You can subscribe to eCommerce Unscripted on all your favorite podcast apps including AppleGoogleSpotify, and more. New episodes come out every Wednesday! 

Published by Sam Greenspan

Sam Greenspan is the Director of Content at and the host of GoDaddy's "eCommerce Unscripted" podcast. He's also the creator of the weekly newsletter The Retro which provides modern perspectives on '80s and '90s pop culture.

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