We recently took over the support and development of the Facebook for WooCommerce plugin, an extension that lets you sell and advertise products and communicate with customers on Facebook. With over 600,000 active installations, this is one of the biggest projects we’ve worked on, so we’re very excited to announce the release of our first series of updates to this plugin.
In addition to fixing common bugs with the performance of the Facebook tracking pixel, we’ve also updated the settings interface and enhanced the Facebook <> WooCommerce product sync. Let’s take a closer look at these enhancements!
Clean, clear settings interface
In previous versions of Facebook for WooCommerce, settings weren’t stored in a single location—some settings were available in WooCommerce, while others were accessed from the Facebook onboarding flow. That made it difficult to understand the current state of your site’s connection to Facebook, troubleshoot problems with the connection, and manage settings in general.
We’ve cleaned up and organized the Facebook for WooCommerce settings so everything appears on a single page (located under WooCommerce > Settings > Integrations > Facebook for WooCommerce). This makes it easier to see and update your connection, product sync (more about new sync settings below!), and Messenger settings. Additionally, you can also quickly take actions to manage your connection, sync products, or create an ad!
Greater control over product sync
The first thing we did at the start of this project was comb through user-reported issues to understand what merchants needed from Facebook for WooCommerce. We learned that you wanted a way to control which products synced to Facebook beyond disabling sync for products one-at-a-time. That’s why our first update includes a few features that give merchants more control and flexibility over how they sync products to Facebook!
Exclude categories and tags from sync
We’ve added two new settings to let merchants exclude certain products and categories from the Facebook sync. Merchants may find this option helpful if there are certain products they do not want to promote or sell via Facebook—that way, you can keep your Facebook shop streamlined to the products that are most appealing to that market. For example, some merchants may want to exclude their wholesale collection or members-only products from the Facebook shop.
Use filters to view synced products
The new sync filter on the product page lets you quickly see which products are connected to Facebook. When you update a synced product in WooCommerce, that change will be reflected in Facebook as well.
Manage product sync and visibility
You can use the new bulk actions to include/exclude a product from the Facebook sync and select the Show/Hide buttons to change whether a product will be visible in the Facebook catalog.
Why does the Products page distinguish between syncing to Facebook and showing in the catalog? This lets you sync products to Facebook for advertising purposes that you may not want to list in your Facebook shop. For example, you may want to advertise premium products to your target audience on Facebook, but only sell them on WooCommerce, where you can completely control the shopping experience.
Customize how product variations sync to Facebook
Changes to a parent product also impact any child variations, so if you need more granular control, you can update individual variations to tweak your setup. You can also manage the description, image, and price listed specifically in Facebook for each variation. Leave the Facebook Description and Facebook Price fields blank if you want the Facebook variant to mirror the WooCommerce variant.
While we’re excited by the fixes and features we’ve rolled out so far, there’s a lot more we plan to do! Here are a few ideas we’ve got lined up:
- Messenger improvements. We want to make it easier to display Messenger intelligently based on the user’s location on your site and your availability to chat.
- Onboarding wizard. We’ll simplify onboarding to help you quickly connect your store to Facebook.
Do you have an idea for how we could improve Facebook for WooCommerce? We’d love to hear from you! Click here to schedule a time to meet with our product team and share your feedback.