Facebook for WooCommerce users, this is a big one! We’ve been working hard with the Facebook team to introduce this major update to the Facebook for WooCommerce plugin, focused on improving the onboarding / connection experience, product sync performance, and pixel tracking stability. Let’s get to it!
Easier access with dedicated menu
This is a small change, but one that we think is much needed! Instead of digging through different settings areas, you can now easily navigate to all Facebook for WooCommerce settings and features directly under the WooCommerce menu. Quickly access plugin settings, make any needed tweaks, and get back to business.
Since we’ve now got more real estate to work with, you’ll notice that the connection, product sync, and Messenger settings now each have a dedicated area. These sections will grow as we add new features to the plugin.
Smooth onboarding and connection experience
We’re excited to incorporate the latest version of the Facebook Business Extension and a brand new OAuth connection process into the plugin for a smooth, streamlined onboarding. With just a few clicks, you can connect and select the right accounts, pages, and other assets to link to your WooCommerce store.
After onboarding, you can view all your connected assets from the WooCommerce > Facebook > Connection tab, so it’s always clear how your WooCommerce store is linked to Facebook. You can also use the Manage Connection button to view more details about your connection and enable features like Messenger.
Product sync improvements
Previously, Facebook for WooCommerce used two settings to manage a product’s status and visibility in the Facebook catalog, which was sometimes awkward and confusing. In 2.0.0, we’ve streamlined this to a single Facebook sync setting, which lets you easily control whether your products sync to Facebook and if they are visible in the catalog.
Behind the scenes, we’ve also updated the plugin to use Facebook’s Graph API, which is a stable, performant way to sync products between WooCommerce and Facebook. You’ll now see nearly immediate synchronization, so that changes made in WooCommerce will be presented right away in Facebook.
Server-to-server pixel tracking
Last, but certainly not least, we’ve updated the Facebook pixel to use server-side tracking instead of browser-side tracking. Browser-side tracking can be inaccurate at times, so with server-side tracking, the pixel’s data will be more reliable and secure. This ensures that you get the customer behavior information you need to make educated decisions about your business and advertising.
What’s next for Facebook for WooCommerce?
We don’t like resting on our laurels, and to be honest, we don’t even really understand what laurels are. 🤔 We’ve got a few more exciting projects lined up for Facebook for WooCommerce this year, including adding support for Instagram Checkout, which will let customers make purchases directly on Instagram using information from your WooCommerce product catalog.
The performance and reliability improvements in this update will make it even easier to reach new customers and grow your business using Facebook for WooCommerce. Have any questions about Facebook for WooCommerce? Check out our documentation or contact the support team with any questions!