Pop quiz: how many people who visit your online store are ready to buy a product? If your store is like most, it’s only about 4 percent. Yes, you read that correctly. Out of every 100 people who visit your site, 96 will leave without making a purchase. That’s… not great. But here’s a bit of good news: many of those people will buy eventually—if you nurture them.

Customer nurturing is the process of keeping in touch with potential customers and convincing them to make a purchase. On this episode of eCommerce Unscripted, we go over why customer nurturing is important, we share tips and tricks on how to start nurturing customers on your store (or your client’s store) right away, and we go over WooCommerce extensions and strategies for turning more website visitors into buyers.

You can subscribe to eCommerce Unscripted on all your favorite podcast apps including AppleGoogleSpotify, and more. New episodes come out every Wednesday! 

Published by Sam Greenspan

Sam Greenspan is the Director of Content at Demand.io and the host of GoDaddy's "eCommerce Unscripted" podcast. He's also the creator of the weekly newsletter The Retro which provides modern perspectives on '80s and '90s pop culture.

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