According to user experience research company Baymard Institute, more than a quarter trillion dollars are lost each year in eCommerce due to poorly designed checkouts. And that stat was figured before the explosion of eCommerce sales in 2020, which means the opportunity to boost sales by improving checkout flow is even larger now. And yet, a lot of eCommerce site owners don’t spend much time optimizing their checkout experience, especially on mobile where issues are even more pronounced.

In this episode of eCommerce Unscripted, we talk about why checkout flow is so important to eCommerce stores, how to improve the checkout for your WooCommerce store (or your client’s store), and we go over WooCommerce extensions and strategies for making the checkout experience better for customers.

You can subscribe to eCommerce Unscripted on all your favorite podcast apps including AppleGoogleSpotify, and more. New episodes come out every Wednesday! 

Published by Sam Greenspan

Sam Greenspan is the Director of Content at and the host of GoDaddy's "eCommerce Unscripted" podcast. He's also the creator of the weekly newsletter The Retro which provides modern perspectives on '80s and '90s pop culture.

Leave a Reply

Your email address will not be published. Required fields are marked *