If you’ll humor me a moment, could you think about the last online purchase you made and where it was? For me, it’s easy — the answer is almost always Amazon 🙂 — but you may have to think a moment. You can even close your eyes if it helps!
Now that you have it in your mind: when you made that purchase, what made you decide to buy the particular product you bought? Hold that thought.
I’ll tell you a bit about my most recent purchase. I’m not sure how this is going to make me look, but I’ll go for it. I bought a cocktail muddler. Long story short, I had an awesome spiked lemonade with muddled strawberries at a restaurant and I wanted to try to make it, and I’d been meaning to get one anyway to make Caipirinha.
So I went on Amazon, where I have a system for purchasing. I search for the product I want, and then I filter by products have Prime shipping. Then I do one more thing, and you may be able to guess what it is: I filter by rating and I read reviews.
I know, I know. For a $10 purchase? Really? Yes. I can’t even help myself. I want to make sure I’m getting the best value I can, even if it’s for a silly muddler. You see, I didn’t buy the cheapest one. I bought one that had a competitive price but had the best reviews.
Yep, product reviews are important. They’re a huge factor in purchasing decisions, and your customers look for them and read them. That’s why our newest plugin pumps up your product reviews to make them as versatile and useful as possible — today we’re introducing WooCommerce Product Reviews Pro.
Basic WooCommerce reviews will allow ratings, content for the review, and can optionally show ‘verified’ reviews (or limit reviews to only verified purchases).
However, take a look at what the bigger eCommerce sites do with reviews: filter by review rating, add qualifier questions such as information on size and fit, allow commenting and questioning, include customer-generated content, and show review breakdowns instead of just average star rating. Product Reviews Pro brings these capabilities to your WooCommerce shop.
First, you can accept multiple kinds of contributions. Not all reviews have to include star ratings, so we’ve built in the ability to accept video and photo submissions (which you can enable or disable). These can also be attached to a review with a rating to provide a complete, detailed review.
Next, we’ve added review qualifiers. Add as many questions as you need to gather more information about your products, and display that information to other customers. These can be questions about fit, packaging, comfort, size, or other product attributes.
Customers can also use your reviews tab as a discussion tab — allow them to ask questions about your products, which you can answer or others can chime in on via comments.
Your customers can use star ratings or review qualifiers to filter reviews. This lets them find the information they’re looking for easily, and they can also filter by the contribution type (photos, questions, reviews, or videos).
We’ve also made review management easier for you. Reviews are no longer hidden away and mixed in with your blog comments — see a list of all reviews under a new WooCommerce menu, where you can approve reviews and moderate content.
You can also gain insight into your customers’ favorite and least favorite products, as a new Reviews report will be added to display highest and lowest rated products.
Finally, we’ve included an idea of karma. As customers typically want to see most helpful reviews, your logged in customers can now upvote or downvote reviews to mark them as helpful or unhelpful. Contributions can also be flagged for removal if they’re inappropriate so that you or a shop employee can review.
We’re really excited for the possibilities that Product Reviews Pro unlocks, and we know it will be a great tool for both you and your customers. It works well with almost any WooCommerce theme, and Storefront even includes specific styles just for Product Reviews Pro.